Cue

Terms of Service

Last modified: Sep 10, 2026

Welcome to Cue, a platform operated by Kruengkao Company Limited ("Kruengkao," "we," or "us"), located in Thailand.

Cue is a platform for discovering and purchasing tickets to events in Thailand, and provides tools for organizers to create and manage events, sell tickets, and manage attendees.

By accessing the Cue website or using Cue's services, you are deemed to have accepted and agreed to comply with these Terms of Service ("Terms"), as well as any other terms and conditions related to the use of Cue's services. If you do not wish to accept or be bound by these Terms, you should refrain from accessing the Cue website and using Cue's services.

1. Description of Service

Cue provides an online platform for discovering and accessing information about events. Users can view event details, purchase tickets, receive digital tickets, and use tickets to attend and check in at events through the Cue system.

For organizers, Cue provides tools to create and publish event information, set details and sell tickets, and manage attendance and check-in data through the platform.

Events published for which tickets are sold through Cue may be organized by Cue, companies within the Kruengkao group, or third-party organizers. Details about the organizer, as well as the details and conditions of each event, will be displayed on the respective event's detail page.

Cue may add, modify, suspend or discontinue certain features and services of the platform as appropriate, in order to develop and improve the service, and may notify users when there are significant changes.

2. User Eligibility

  • 2.1) Users must have the legal capacity to use the service or enter into transactions under applicable law. If a user has not reached the age of majority, use of the service or certain types of transactions may require the consent of a parent or legal guardian as required by law.
  • 2.2) Users must provide accurate, complete, and up-to-date information when registering as a member, purchasing tickets, or using Cue's services, and not use another person's information without authorization.
  • 2.3) Users must use Cue's services solely for lawful purposes and comply with Cue's terms and conditions, as well as the specific terms and conditions of each event.
  • 2.4) Organizers' authority, event organizers must have the legal right and authority to organize the event, including any licenses or permits required by law for organizing the event and selling tickets published through Cue.
  • 2.5) Users must cooperate in verifying their identity or providing additional information if Cue deems it necessary for account security, transactions, or the provision of services on the platform.

If a user is unable to verify information or comply with the conditions necessary for using certain services, Cue may be unable to process or provide such services.

3. Account Registration and User Responsibilities

3.1 Account registration

Users may need to create an account to access certain Cue services, and may register using an email and password, or log in via a third-party service provider supported by Cue, such as Google, Facebook, or LINE.

Users agree to provide accurate and current information about themselves, and must promptly update such information if it changes, so that Cue can provide services and contact users accurately.

3.2 Phone number verification

Cue may require users to verify their phone number using a one-time password (OTP) sent via SMS, to help confirm identity and prevent unauthorized account use or abnormal transactions. The phone number used to register or verify an account must be a number the user is entitled to use, and users shall not use another person's phone number to create or verify their own account.

Cue may also require phone number verification as a condition before using certain services or performing certain actions, such as purchasing tickets, creating events, or transactions requiring additional identity verification.

3.3 Communications

By creating an account with Cue, users consent to Cue contacting them and sending necessary service-related messages, such as order confirmations, ticket issuance notices, payment receipts, security alerts, and other important information regarding the user's account or orders. For marketing messages or communications, users may choose to opt in or out through the channels Cue provides, and opting out of marketing messages will not affect messages necessary for providing the service.

3.4 Account responsibility

Users are responsible for safeguarding their login credentials and maintaining the security of their account, as well as for all activity that occurs under their account. If a user discovers or suspects unauthorized access to or use of their account, they should notify Cue promptly and should not disclose their password, OTP code, or other account access information to others. Cue shall not be liable for any loss or damage arising from a user's failure to safeguard such information or from disclosing such information to others.

4. User Conduct

Users agree to use Cue and its services in good faith, without violating the law, and without engaging in any act that may cause damage or adversely affect the system, other users, organizers, or Cue. Use of Cue must not involve:

  • Using another person's account, personal information, phone number, or identity verification information without authorization, or impersonating another person
  • Using Cue for fraud, deception, or any illegal activity, including using tickets or Cue's services for unlawful purposes
  • Purchasing tickets in an unfair manner, such as utilizing bots, automated programs, or other methods to circumvent ticket purchase limits or measures set by Cue
  • Forging, duplicating, altering, or reselling tickets or ticket codes without authorization or in violation of an event's terms
  • Attempting to gain unauthorized access to accounts, systems, or data, or engaging in any act that may disrupt, damage, or adversely affect Cue's services
  • Circumventing or attempting to circumvent Cue's identity verification systems, security systems, or fraud prevention measures
  • Engaging in conduct that harasses, abuses, or causes distress to other users, organizers, or third parties
  • Using or publishing content, information, images, or intellectual property belonging to others without the right or authorization to do so

If Cue discovers use in violation of these Terms, or has reasonable grounds to believe that such use may cause damage or risk to the system or users, Cue reserves the right to suspend, restrict, cancel orders, or terminate the account or related services as deemed appropriate.

5. Event Organization and Organizer Responsibilities

  • 5.1) For events organized by third-party organizers, the organizer is responsible for ensuring that information published through Cue — including event details, date and time, venue, ticket prices, ticket types, benefits, participation conditions, or other related information — is accurate and current, and for ensuring that the event and ticket sales comply with the law and that the organizer holds any licenses or rights necessary for organizing the event.
  • 5.2) Responsibility for organizing the event and matters occurring at the event, such as changes to event details, postponement or cancellation of the event, services provided to attendees, and any complaints or claims arising from the event, shall be the sole responsibility of the organizer, except to the extent arising from services provided or actions taken by Cue.
  • 5.3) Cue reserves the right to review, suspend, modify, or cancel the publication of an event or ticket sales, if it finds that the information is inaccurate, the event may not comply with the law, the event infringes the rights of others, or there is reasonable cause that may affect Cue or users.
  • 5.4) For events organized by Cue or affiliated companies within the Kruengkao group, responsibility for organizing the event will be governed by the details and conditions of that specific event.

6. Tickets and Ticket Purchases

  • 6.1) Tickets sold through Cue vary in quantity, type, price, and conditions depending on the event. Such details will be shown to users before they complete a ticket purchase.
  • 6.2) A ticket purchase is considered complete once payment has been confirmed and Cue has issued the ticket or confirmed the order to the user. If payment is unsuccessful, the transaction is not completed within the specified time, or the system detects an irregularity in the transaction, Cue may cancel the order and return the ticket to sale as appropriate.
  • 6.3) Digital tickets, QR codes, barcodes, or other information used for event attendance and check-in are important information that users are solely responsible for keeping safe and must not share or disclose to others. If such a ticket or code is used by someone else first — whether due to loss, disclosure, or the user's own handling of the information — the user may be unable to exercise their right to attend the event or request a replacement ticket.
  • 6.4) Tickets must be used in accordance with the type, number of uses, and conditions specified for that event. Tickets that have been checked in or used shall not be reused.
  • 6.5) Details and conditions may vary between ticket types. Users must review ticket information and event conditions before confirming every purchase.

7. Payment and Fees

  • 7.1) Payment for ticket purchases or use of Cue's services will be made through the channels and payment service providers supported by Cue, such as Beam and Omise. Users must comply with the terms of the payment channel or provider they choose to use.
  • 7.2) Users are responsible for verifying and providing accurate information necessary for payment, and are responsible for transactions made through their own chosen payment channel. Ticket prices, fees, and other related costs will be disclosed prior to order confirmation. Certain fees may be non-refundable, subject to the terms of the transaction and related policies.
  • 7.3) If payment is unsuccessful, irregular, or there is reasonable cause for suspicion of fraud or unauthorized activity regarding a payment transaction, Cue may suspend or cancel the order, and may request additional information from the user to assist with verification as appropriate.

8. Cancellation, Postponement, and Refunds

  • 8.1) Terms regarding order cancellation, ticket changes, and refunds may vary by event and will be governed by the conditions specified in the event details, the organizer's policy, and Cue's refund policy applicable to that transaction.
  • 8.2) Once a ticket purchase is complete, purchases are final, non-changeable, and non-refundable unless the event's conditions or Cue permit such action. Users should therefore review event details, ticket types, and refund conditions before confirming every order.
  • 8.3) If an event is cancelled, postponed, or has significant changes to its details, such as date, time, or venue, actions regarding tickets and refunds will be governed by the conditions specified for that event, and Cue will notify ticket holders of the relevant information or process through appropriate channels.
  • 8.4) Where a refund is approved, funds will be returned through the original payment channel used for the ticket purchase, or another channel as determined by Cue or the payment service provider. Processing timelines are subject to the policies of the process of the payment provider or financial institution.
  • 8.5) Certain fees may be non-refundable or may be deducted from the refund amount, in accordance with the conditions notified before purchase or the conditions of that transaction.

9. Transaction Monitoring and Fraud Prevention

Cue may review orders, payments, user accounts, or activity on the platform to prevent fraud, misuse of the service, and irregular transactions. If Cue finds or has reasonable suspicion of fraud, breach, or unauthorized activity, Cue may request additional information, suspend or cancel orders, suspend the issuance or use of tickets, or restrict account use as appropriate.

In the event of a chargeback or a dispute regarding a transaction, Cue may temporarily withhold associated funds or suspend ticket redemption for review and will proceed in accordance with the payment service provider's terms and applicable law.

10. Intellectual Property and Platform Content

  • 10.1) Names, trademarks, logos, designs, software systems, text, images, and other elements created by or licensed to Cue are the property of Cue or its licensors and are protected by law. Users shall not copy, modify, reproduce, distribute, display, or exploit such intellectual property without authorization.
  • 10.2) For data, images, logos, videos, or other content that users or organizers publish through Cue, the rights to such content remain with the user or organizer, and the party publishing the content must have the right or authorization to lawfully use and publish that content.
  • 10.3) Publishing content through Cue constitutes permission for Cue to use, display, and publish such content to the extent necessary for providing services and operating the platform. If any content is found to potentially infringe the rights of others or fail to comply with the law, Cue reserves the right to remove, edit, or suspend such content from the platform as appropriate.

11. Privacy

The collection, use, disclosure, and protection of users’ personal data are governed by Cue's Privacy Policy, which forms part of these Terms.

12. Disclaimers, Limitation of Liability, and Force Majeure

  • 12.1) Cue strives to provide the platform continuously and efficiently. However, the service may experience interruptions or be unavailable at certain times, such as due to system maintenance, network issues, third-party service provider systems, or other causes beyond Cue's control.
  • 12.2) For events organized by external organizers, details, organization, postponement, changes, or cancellation of the event, as well as matters occurring at the event, are the responsibility of the organizer. Where Cue is the organizer, responsibility will be governed by the details and conditions of that event.
  • 12.3) Cue shall not be liable for any direct, indirect damage caused by the acts of others or events beyond Cue's control, such as natural disasters, fire, epidemics, disruption of communication or internet systems, cyberattacks, or orders or actions of government agencies. Cue's limitation of liability shall apply to the extent permitted by law.

13. Account Suspension or Termination, Changes to Terms, and Governing Law

  • 13.1) Cue may suspend, restrict, or terminate an account, including suspending some or all services, if it finds that a user has violated these Terms, used the service unlawfully, or if there is reasonable cause to believe that such use may cause damage to Cue, organizers, or other users. Such action will be considered on a case-by-case basis as appropriate.
  • 13.2) Users may stop using the service or cancel their account according to the method specified by Cue. Account termination shall not relieve users of any liabilities or obligations incurred prior to the date of termination.
  • 13.3) Cue may update or change these Terms from time to time to reflect the service or related changes, and will notify users via designated communication channels prior to or on the effective date. If a user continues to use Cue's services after the revised Terms take effect, they will be deemed to have accepted such Terms.
  • 13.4) These Terms are governed by and construed in accordance with the laws of Thailand. Any dispute regarding the use of the service or these Terms shall be subject to the exclusive jurisdiction of the competent courts of Thailand.

If you have any questions about these Terms of Service, please contact Cue at:

Kruengkao Company Limited

Website: www.cueeee.com

Email: info[at]kruengkao.com

Address: 800 Banthat Thong Road, Wang Mai Sub-district, Pathum Wan District, Bangkok

By accessing the Cue website or using Cue's services, you agree to accept and comply with these Terms of Service.